Whether you’re pitching a bank, an investor, or applying for a grant, a clear, concise deck communicates your business case far better than a lengthy written proposal most reviewers won’t fully read.

What to include

The problem you solve and for whom, stated plainly in one slide
Your traction so far — revenue, customers, growth — even if modest
How much funding you’re seeking and specifically what it will be used for
Your realistic path to repayment or return, depending on funding type

A common mistake

Over-explaining the idea and under-explaining the numbers. Reviewers evaluating funding requests are looking for evidence and a specific plan, not just an appealing vision.