{"id":41,"date":"2026-06-29T17:00:00","date_gmt":"2026-06-29T17:00:00","guid":{"rendered":"https:\/\/bizfinancecalc.com\/blog\/stop-losing-revenue-on-billable-hours\/"},"modified":"2026-07-10T17:18:51","modified_gmt":"2026-07-10T17:18:51","slug":"calculate-marketing-roi","status":"publish","type":"post","link":"https:\/\/bizfinancecalc.com\/blog\/calculate-marketing-roi\/","title":{"rendered":"How to Calculate Marketing ROI for Your Small Business"},"content":{"rendered":"<p>Marketing ROI tells you whether a campaign generated more value than it cost \u2014 a basic question that&#8217;s surprisingly easy to calculate wrong if you&#8217;re not tracking the right numbers.<\/p>\n<h2>The basic formula<\/h2>\n<p>Marketing ROI = (Revenue attributed to the campaign minus campaign cost) divided by campaign cost, expressed as a percentage. A campaign that cost $1,000 and generated $4,000 in attributed revenue has a 300% ROI.<\/p>\n<h2>The part most people get wrong: attribution<\/h2>\n<p>Revenue &#8220;attributed&#8221; to a campaign isn&#8217;t always obvious, especially with multiple touchpoints before a purchase. At minimum, track which channel a customer first discovered you through and which channel drove the final conversion \u2014 even that basic split gives you a meaningfully more honest picture than assuming the last click gets all the credit.<\/p>\n<h2>Don&#8217;t forget the full cost<\/h2>\n<ul>\n<li>Ad spend or campaign cost itself<\/li>\n<li>Time spent creating and managing the campaign, valued at a reasonable hourly rate<\/li>\n<li>Any tools or software specifically used for that campaign<\/li>\n<\/ul>\n<h2>Use it to compare, not just report<\/h2>\n<p>The real value of tracking marketing ROI consistently is comparing channels and campaigns against each other over time, so future budget goes toward what&#8217;s actually working rather than what feels like it&#8217;s working.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop leaving 10-18% of revenue on the table. Calculate billable hours accurately with project codes, time zone validation, and automated date-range checking to eliminate billing errors.<\/p>\n","protected":false},"author":1,"featured_media":40,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[9,14,10,8,21],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roi-analysis","tag-cash-flow-calculator","tag-equipment-financing-calculator","tag-roi-calculator","tag-small-business-loan-calculator","tag-startup-cost-calculator"],"_links":{"self":[{"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":3,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions\/194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizfinancecalc.com\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}